What Tiresias Knew

While walking through the woods one day,
Tiresias saw two serpents locked in the act of love.
For sport, he stuck his walking stick between them
and for his intrusion, his sex was changed to female.
He lived that way for seven years,

then one day he saw the same two snakes
going at it as before, and decided to strike again;
back her sex was changed to him.
One night Jove, in a mood to tease Juno
after—let’s be candid—a few glasses of wine,

said “You women get more out of love than men.
We do the work, while you have all the fun.”
Juno said no, and they decided to settle the dispute
by asking Tiresias, who alone knew both points of view.
Speaking truthfully, and not reckoning the consequences,

he sided with Jove. Juno put on a show of outrage,
more than she had a right to feel, and damned Tiresias
to eternal blindness for his effrontery.
I’ve thought about this tale for years, searching for a moral;
or a meaning. The only one I can come up with is this:

If you think that love’s a chore, keep it to yourself;
it’s indoor work with no heavy lifting, and
when you’re done you can take a nap.
If you can’t keep your mouth shut, don’t ask
your buddy to back you up, the poor sap.

Oh, and one more thing you should
never do: say “It was good for me,
but I know it was better for you.”

As Songs Get Racier, Last US Double Entendre Plant Closes

CHICAGO.  Arthur “Possum” Crudup is a big man, even though at 83 he is bent with age.  Still, the contrast between his stout frame and the tears rolling down his cheeks yesterday made for a telling contrast, one that caused passersby to stop and look.  “They was always good to me,” he says as a security guard puts a padlock on the gates at the factory where he worked for six decades.  “I hate to see it end like this.”


A worker watches as the last naughty metaphor rolls off the assembly line.

The cause of Crudup’s sadness is the closing of the Eironeia Double Entendre Works, a rusting hulk of a plant that at one time employed over 150 men like him, but is now scheduled for demolition as the company’s business has withered away to nothing.

“Used to be, you wanted to get something dirty into a song, you had to work at it–you know what I’m sayin’?” Crudup asks this reporter pointedly.  “Like ‘I wants to stick my pin in your cushion,’ or ‘I want to put my hot dog in your roll, baby.’  Nowadays, the kids just say ‘I wanta bleepin’ bleep you,’” he says with disgust.  “There ain’t no poetry in that.”

A double entendre is a word or phrase with two meanings, especially when one interpretation conveys a racy or suggestive connotation.  “The demand for double entendres varies inversely with the degree of censorship in a culture,” says Haywood Nostrand, a linguistic economist at the University of Iowa-Keokuk.  “When you can say anything you want and get away with it, demand drops to zero.”

Crudup got his start fashioning crudely suggestive lyrics for the Mississippi Sheiks, a guitar and fiddle group specializing in country blues.  “We was always coming up with lines like ‘I want to dig your potatoes, baby,’ or ‘I want to plant some rhubarb in your back pasture,’” he recalls wistfully.  “Them was good times, always had a pork chop on the table.”

His talent came to the attention of Irv Weinman, the founder of Eironeia who named his fledgling company after the stock character in ancient Greek drama who says one thing but means another.  “Mr. Weinman was always good to me,” Crudup recalls.  “If I was lonely and needed a woman, he gave me money, and when you got money, you gonna get you a woman.”


“He told you to smoke his sausage?”

Local politicians pointed the finger at each other for the loss of jobs, with downstate Republicans blaming Democrats for a loosening of moral standards that made double entendres irrelevant.  “That’s bullshit,” said Chicago Mayor Rahm Emanuel, using an unsubtle metaphor that didn’t require interpretation.  “They’re just jealous because they only get single entendres.”

With Clinton Poised to Join 2012 Ticket, Biden Expresses Sympathy for Obama

WASHINGTON, D.C.  It has surpassed the point of being a boomlet and now is officially a phenomenon, according to experienced Washington power brokers.  With the publication of a Robert Reich oped on the subject in today’s Boston Herald, the “Draft Hillary” movement has become a factor in next year’s presidential race despite perfunctory denials by the former First Lady and current Secretary of State.


“Stop it–now I’m going to have a hickey!”

“I am thoroughly engaged in my current position, which exposes me to abuse on the part of tinpot dictators around the globe on a daily basis,” Hillary Clinton said as she boarded a commercial jet bound for Upper Tabasco, an emerging power in central Africa.  “Now that we have bedroom surveillance cameras at home, I can travel without fear of intern-transmitted sexual diseases.”

 
“I’m going to miss you too, big guy.”

But Clinton’s rise would mean someone must fall, a fact of life that has Vice President Joseph Biden down in the dumps.  “How I gonna break this to the Big O?” he asks plaintively, referring not to former Cincinnati Royals’ great Oscar Robertson but to President Obama.  “I don’t think he’s going to take being pushed out the door too well.”


Not the president.

Biden is often criticized for his lack of astuteness in political matters, causing the President embarrassment on the occasion of the passage of healthcare reform by saying “This is a big [vulgar qualifier derived from verb meaning to copulate] deal!” loudly enough to be heard by the White House press corps.  “It was a mistake,” Biden later admitted to the President behind closed doors in the Oval Office.  “If I talk that way in the future, I’ll make sure we put it on HBO and get cable revenue.”

According to his staff Biden is going out of his way to make the President’s transition to private life seamless, making calls to the deans of Syracuse University Law School and the University of Delaware, his alma maters, to see if he can line up an adjunct teaching position.  “You’ll like him,” Biden said as he spoke on his cell phone while moving family pictures into the Oval Office.  “He’s really articulate.”

For One Songstress, Old Drinking Song is New Again

CLEVELAND, Ohio.  Tomorrow night is, as usual, singer Marci Edelman’s biggest gig of the year as she’s booked for a three-hour New Year’s Eve performance (with two fifteen-minute breaks) at the Cleveland Burke Lakefront Airport lounge.  “I’ve been working like a beaver on my set list,” she says breathlessly as her backup band tunes up.  “There’s always a chance a talent scout will be stuck here for a few hours on the way from New York to LA because of busted landing gear.”


“Whoa-whoa say . . . can you-uh see-ee?”

Among the additions to Marci’s repertoire this year are not only standards such as “When Sunny Gets Blue” and crowd-pleasing novelty numbers such as “The Eggplant That Ate Chicago,” but also an old chestnut that’s experiencing a curious revival–The Star-Spangled Banner, America’s national anthem.


“You made my bombs burst in air, baby!”

“I don’t know exactly when the tipping point came,” says Police Records A&R man Mylo Thousen, “but ‘SSB’”–as it is known among entertainment pros–”is as essential to your lounge act these days as ‘Stairway to Heaven’ and ‘Feelings.’”


Francis Scott Key: “Let’s take it from the top–this time with feeling.”

The Star-Spangled Banner is derived from a drinking song written by John Stafford Smith for the Anacreontic Society, a London men’s social club.  New lyrics were written by Francis Scott Key for the out-of-town opening of the American Revolution, and an up-tempo arrangement by Burt Bacharach was commissioned for the Broadway premiere.


Bacharach: “Do you know the way to Chesapeake Bay, I’ve got a date with a British ad-mir-ral.”

In recent years the anthem has turned into a career stepping stone for young female singers, with performances before sporting events a vehicle to introduce fans to an artist’s style and test their pipes.

“You’ve got to give it that sultry, sensuous torch song feel,” says Bonnie McPhail, a winsome chanteuse who will perform tomorrow night in the food court at the Dunkin’ Donuts/Pizza Hut/McDonalds plaza on Route 128 outside of Boston.  “If you really nail it, some steroid-bloated millionaire ballplayer might ask you to be his regular girlfriend whenever he comes to town.”


“This song is for all the lovers . . . of their country . . . in the audience tonight.”

But Edelman says she prefers the intimate setting of a nightclub to a cavernous stadium so she can “put the song over” to fans on a one-to-one basis.  “I need to work on the lyrics,” she says, her forehead furrowed with lines that evidence her commitment to her art.  “Somebody told me the last two words are ‘Play ball.’”

Revive Your Relationship With Cosmo (Reader’s Digest Version)

I don’t know about you, but whenever I’m feeling the relationship “blahs” I turn to Cosmopolitan, the “lifestylist for millions of fun, fearless females.”  That’s where you’ll find articles like “The Secret Happy Couples Know“, which tells you how to reclaim that “falling-in-love rush” with great date ideas!

The problem with Cosmo, however, is that it was designed in the days of print media, and now its readers have moved on to the internet.  Many couples, faced with a list of fifteen great date ideas, simply give up after four or five, fueling America’s high divorce and break-up rates.  “What is all this stuff?” your disgusted boyfriend says as he scrolls down the page.  “Marcel Proust?  Geez–I’m gonna go watch football!”

As a public service to young women struggling to make their relationships work, dammit!, I have condensed Cosmo’s great date ideas Reader’s Digest-style, streamlining the process of falling in love again so that you will have more time for the mind-blowing, bed-rattling orgasms explained elsewhere on the site once you’ve rekindled your relationship!


Marcel Proust, with marcelled hair

Go Kayaking With Margaritas!  Sure water sports are fun, but you’re not going to impress anybody at the office who asks you “How was your weekend?” on Monday if all you’ve done is paddle around and slap mosquitos.  Liven up your whitewater experience with a pitcherful of potent margaritas that will impair your motor skills, making return to base camp that much more difficult.  Last one to surface gets to eat the worm at the bottom of the tequila bottle!


“I need more salt!”

Create Your Own Makeout-Locale List With Someone New!  There’s nothing more romantic than stealing away to “Lover’s Lane” to spice up the humdrum dish you’ve made of your bed at home.  Instead of seeing the same old friends over and over again, invite a couple you barely know along for a front-and-back seat foursome that will test your car’s shock absorbers!

Sketch Naked People While You Dine Ethiopian!  There’s no better way to enjoy a new and different cuisine than by asking your server to take off his or her clothes so you can capture the natural beauty of the human body on your napkin or placemat.  To be fair to each other, alternate between waiters and waitresses so you can each get your jollies while you nosh on hot and spicy food from foreign lands!


“Yes, we have sippy-cups.”

Embark on a Beer-Tasting Tour With Kids!  Are you really made for the long-haul with each other?  There’s no better way to find out than to spend some time with “loaner” children from a local orphanage, and what could be more fun than a tour of a local brewery!  Kids need to learn the difference between “lite” and regular beers at an early age so they can safely navigate “jungle gyms” and other dangerous playground equipment.


“You feel froggy, just leap.  Ain’t no fence around my ass.”

Throw Some Punches at a Carnival Worker!  Surely you remember the fun you had as a child handing your ticket to a tattooed “carney” as you made your way onto the Tilt-a-Whirl!  Relive those days with a twist–throw the first punch instead of waiting for the age-old cry of “Hey rube!” that rings down the midway when fun-loving former convicts decide to prey on the winner of an overstuffed teddy bear!

Remember, Cosmopolitan is not responsible for loss of life or limb or physical disfigurement caused by its advice columns, unless you chose the special three-year subscription option!

New Year’s Traditions From Around the World

In Italy, they throw old dishes and glasses out their windows.  In Latin countries, women wear yellow underwear for good luck and red for success in love.  In America, people blow noisemakers and pretend to be interested in two .500 football teams playing in the WeedWacker Cauliflower Bowl.  People around the world celebrate the New Year in a variety of ways.  Join me for a whirlwind world tour (and try saying that five times fast) of the different ways people in other lands “ring in the new.”


Upper Volta postage stamp celebrates the nation’s inept air traffic controllers.

Goat Toss: In Middle Volta, which is conveniently located between Upper and Lower Volta, native Voltaic men toss a goat across a fence until one man is exhausted and can continue no longer.  The winner is allowed to bed the loser’s wife for the night, and the loser must buy the goat dinner and a movie before getting any action.


Rivers:  “. . . and Left Volta is over here.”

New Guinea Joan Rivers Infomercial Fest: New Guinea’s current president Alpha Fofonde was a student at UCLA during the 70′s.  He received an A- in organic chemistry after pulling an all-nighter while a Joan Rivers Informercial for hair care products played on the television in his dorm’s lounge.  Each year, he tries to re-create the magic of that moment by leading his people in a pantomime performance of “Great Hair Day!”  “It stays on your scalp ’til you shampoo it out!” Fofonde shouts to the crowd from the presidential podium overlooking Joan Rivers Memorial Plaza.  “I haven’t washed my hair in decades!”


Hogmanay fire thingies: “Sorry about your kids!”

Swinging Balls of Fire Around: The Scots are a cautious and wary people–except on New Year’s Eve, when they like to swing flaming balls of gunk around on the feast they refer to as “Hogmanay.”  “We like to keep our birth rate low,” says Scottish Foreign Secretary Ian MacLeod.  “For those people who inadvertently slip through the cracks and are born, a good whack on the head with a flaming Hogmanay ball usually corrects the situation.”


“Buddy check!”

Ten squids in the virgin’s bed: Sardinians pride themselves on their inability to reason deductively, and so place ten baby squids in the bed of a virgin for reasons that are lost in the mists of time.  “It helps if the virgin has passed out from too much wine,” notes cultural anthropologist and widely-quoted horndog Salvatore Ferminucci.  “If not, you can end up losing a squid in her nightgown, and they’re not cheap.  The squids, that is, not the virgins.”


Stock up with the Family-Size Yak Pak!

Everybody Check Your Yak, Somebody’s Got Mine: The people of Mongolia are a fierce, lusty race descended from ancestors whose idea of a good time was to overwhelm neighboring tribes by brute force and celebrate their conquest with an evening of wild passion.  The culmination of this tradition is the Mongolian Cartwheel, a difficult but rewarding sexual position that requires a yak and a movie theatre-size package of Twizzler’s Red Licorice.

New Year’s Eve is traditionally celebrated by a night of yak swapping, followed by a continental breakfast at which the powerful beasts are returned to their rightful owners in exchange for small tokens of appreciation.

“Last year I got a Jumbo Assortment of Kellogg’s cereals in snack-pack sizes,” goatherd Ulsyn Batbold recalls wistfully.  “This year I want a baby squid.”

Weird Things You Can Do With Gin

If, like me, you are constantly searching for ways to make the world a better place, you may have stumbled across an article on The Daily Green website encouraging people to substitute vodka for harmful chemicals in a variety of situations.  These include the use of vodka as a poison ivy antidote, bathroom cleanser and insect repellent.


Upchuck Barbie

My question, whenever I read about some hitherto-unknown solution to a common problem such as spritzing your clothes with vodka instead of washing them in order to purge them of body odor, is: “What made you think of vodka when you started to stink?”


Pit check

I can understand the derivation of some of these uses, such as the poison ivy cure.  A man and a woman are at a garden party.  They have a few drinks, then decide to “wander off” for, as Elvis Presley once put it, a little less conversation, a little more action.

They make themselves comfortable on what they think is a harmless plot of grass, then realize that they’re lying on poison ivy.  The following exchange ensues:

WOMAN: Oh my god, this is poison ivy!  I’m going to puff up like a hot air balloon!

MAN: I am sho shorry–I mean so sorry.  Oops–now I’ve gone and spilled my vodka sonic–I mean vodka tonic–all over you.

WOMAN:  You idiot!

MAN:  I said I was shorry . . .

WOMAN:  You know, this actually feels good.

MAN:  Great–I’m going to go get a refill.

You can see how that could happen, but bathroom cleanser?  I’m sorry, I’m not persuaded.  To pursue the question with scientific rigor, let’s use a control group: take a comparable couple, put them indoors at a cocktail party, and give them both a few vodka martinis:

MAN:  Y’know, you have the nicest eyes.

WOMAN:  Why thank you.

MAN:  Are you . . . dating anybody?

WOMAN:  No, but I have a strange urge to make porcelain bathroom fixtures bright and shiny right now.

While I’m reluctant to credit claims to vodka’s wide-ranging powers, I do enjoy a gin and tonic in the summer and can state without fear of contradiction that this liquor, derided by temperance busy-bodies in 18th century England as “blue ruin,” has magical powers equal to, if not greater than, those ascribed to vodka by environmentally-sensitive web sites, including mouthwash, footwash, making pickles, aftershave and making pie crusts.  How do I know?  I found it on the internet at “anything & everything philly” on philly.com, the web site that proves beyond a peradventure of a doubt that people in Philadelphia know how to live, while we hidebound, strait-laced folks in Boston merely survive with our gin-free pie crusts.


“I’ll have a very dry pie crust, straight up–two olives.”

Not included in the list were a few uses for gin that I’ve developed on my own, at great personal expense in the form of hangovers, such as:

Substitute gin for coffee on sales calls:  The dead hand of America’s Puritanical past continues to hold us back from meeting quarterly sales goals by insisting that business professionals meet over coffee or an abstemious lunch.  Let’s listen in as a sales rep for a major manufacturer of tools sits down with a big prospect:

PROSPECT: You know, you were right about gin for breakfast.  It’s not bad with orange juice.  What did you call this?

SALES REP:  A gin Screwdriver, I guess.  And speaking of screwdrivers, how many #1 X 3 Phillips Head Screwdrivers did you want?

PROSPECT:  I don’t know–you think forty gross is too many?

SALES REP:  You never know when friends are going to drop in!

PROSPECT:  You’re right.  Make it fifty.


Irrelevant, but isn’t that the whole point?

Bonus money-saving tip:  If you hold an empty gin bottle under hot running water, you can make it sweat out another half-shot.  I read about this startling natural phenomenon years ago but have always faced skepticism when I told others about it.  Last night after the liquor stores were closed, I put the theory to a test, and am pleased to report that people who claim this liquor budget-stretching technique is just an urban myth are dead wrong. 

If only it worked on plastic tonic bottles.

Of a Friend Whose Brother Died Young

I heard as we leaned, drinking beer,
against our cars on a low-water bridge
that a friend lay crying, in a field
for a brother, dead for several years.

 

There was no logic to the thing;
he’d left to drive his girl around.
She had lived and he had died
that’s just the luck that chance will bring.

The place was much too far away
for us to do him any good.
We pictured others helping him
and so we stayed, and so we stood.

 

The sky above us was the same,
a carousel that spun around
a pole star blinking overhead
that didn’t know its earthly name.

I saw it as a cobalt blue
I guessed to him that it seemed black
as beer flowed o’er my rising gorge
and he lay weeping on his back.

 

The bridge beneath my feet was dry,
the ground on which he laid his head
was wet and cold to chill his heart;
he asked “Why did you have to die?”

We heard the tale from someone else
who saw him and relayed his words.
The earth’s indifferent to us all,
and so no answer would be heard.

A Night Ride With the Girl Scout Legbreakers

Girl Scouts in Akron, Ohio are taking vigorous steps to collect debts owed by adults who fail to pay for cookies.

                                                                   Associated Press

It’s two o’clock in the morning, and I’m lying in bed, wide awake, drenched in sweat.  I know what I need–a Thin Mint cookie–but I don’t know where I’m gonna find one.

I finished my last cellophane roll of the Girl Scouts’ signature brand yesterday afternoon, and even though the girls are out taking orders this weekend, the sweet treat that Akron police refer to as “brown dynamite” won’t appear on the streets again until the spring.  I can’t wait that long.

I have only two options:  One, drive to the 7-11 and buy a legal pack of Keebler Fudge Shoppe Grasshopper Mint Cookies, a poor substitute for Thin Mints, the most addictive cookie known to man.  “Grasshoppers” are methadone to the Girl Scouts’ heroin.

Two, try to score some black market “Thins” on the street.

I put on some clothes, stagger out to my car and head to the corner of Main and Mill in downtown Akron, a 24-hour bazaar of the illicit late-night snack trade.  Here, dealers operate openly and without fear of retribution from cops who have been bought off cheaply with Caramel deLites and Samoas–-low octane stuff that hard-core addicts look down their noses at.

I pull into the parking lot of the convenience store and head to the entrance when a short figure emerges from the shadows.

“You want the real thing, man?”

I jump, and the hair on the back of my neck snaps to attention.

“Sure,” I say innocently.  “We’re talking Thin Mints, right?”

“You think I’d be out here at this hour of the night hocking Tagalongs and Do-Si-Dos?” the dealer asks sarcastically.

“Sorry–I was just making sure.”  You never want to alienate your source.  “How much you asking?”

“Ten dollars a box.”

“Ten dollars!  That’s armed robbery!” I say, my voice shaking.  “Girl Scout cookies are sold for $2.50 to $4.00 per box, depending on the troop’s location, to cover both the current cost of cookies and the realities of providing Girl Scout activities in an ever-changing economic environment.  Check the website.”

“A wise guy, huh?  If you’re so smart you oughta know that National Girl Scout policy prohibits the sale of cookies over the Internet.  When you buy online, there is no guarantee that your seller is in fact a member of the Girl Scouts.”

She’s got me there.  “Okay,” I grumble, and start to reach in my back pocket.  As I do so I feel the rough grip of a hand on my wrist that pins my arm against my back.  From the smell of the Peanut Butter Patties on her breath, I can tell without looking that my assailant is none other than Mary Jane “The Hammer” Macomber, long-time enforcer for the Greater Akron Girl Scout Council.

“Nice to see you again–scumbag,” she says menacingly into my ear.  “I believe you owe us $24.50, not including late fees and penalties.”

I’m not about to escape the grip of the woman who has grabbed many a young girl by the bicep and told her to settle down–right now!

“Look, Mary Jane,” I say as she slams me up against the wall.  “It’s been a tough year for me.”

“It’s about to get a whole lot tougher,” she says as she pushes me into the back seat of her Dodge Caravan SE minivan.  “Girls–get in and buckle up,” she yells at her charges, and in an instant we are zooming down an entrance ramp to Interstate 77, the girls holding me down, singing camp songs at the top of their lungs.

Oh, Noah, he built him, an ar-ky, ar-ky, ar-ky . . .”

“There are three and a half million Girl Scouts throughout America, including U.S. territories,” Macomber says to me over the din, with a tone of disgust.  “Stiffs like you think we’re patsies.”

“I had a good job when I bought the cookies,” I say.  “Then I got laid off.”

“Remind me to buy an extra-large box of Kleenex, so I can cry along with you,” she says contemptuously.

The girls keep singing.  “The animals, they came, by two-sy, two-sy, two-sies.”

“We’ve got summer camp lifeguards to pay, gimp to buy–we’re a big business.”

“I’ll pay you back, I promise, I just need a cookie.”

“‘I just need a cookie,’” Macomber says, mocking me.  “Nobody can eat just one–nobody.”

“That’s the problem,” I say.  “You’re pushers!”

Elephants and (clap) kanga-roosies, roosies!

We pull into a driveway and Macomber turns off the engine.  The girls push me out of the car and into a split-level ranch house, then down the stairs into the rec room.  Down here, nobody will hear me scream.

Macomber orders me to sit down in a Fisher Price Kitchen Play chair, and I comply.  What choice do I have?

“Now,” she says, “we can do this the easy way, or the hard way.”

“What’s the easy way?” I ask.

“Do you have a major credit card on you?”

“I barely had the strength to change out of my pajamas,” I whimper.

“Bonnie”, Macomber says to one of the girls.  “Show him the polar bear trick.”

The girls giggle as Bonnie takes my hand, opens a drawer of the play kitchen cabinet and positions my knuckles on the edge of it.  “Now,” she says, “Don’t think about a polar bear.”

I’m puzzled.  “Why not?” I ask.

“Just don’t, okay?”  She waits a second.  “Are you thinking about one now?” she asks.

“Well, yeah, ’cause you keep talking about . . .”

The words are barely out of my mouth when she slams the drawer shut, causing me to cry out in pain.

“I bet you’re not thinking about one now!” she exclaims with glee.

The other girls burst out in laughter, and Macomber does nothing to stop them.  So much for building character–the “new” Girl Scouts nurture skills for success in the real world.

“Maybe you’ve got some money back in your car,” Macomber suggests.

“Just some change for tolls,” I reply.

“That’s not gonna do it,” she replies coolly.  “Elizabeth–let’s make the nice man a Creeple Peeple.”

A second little girl brings her vintage Thingmaker out from under a table and plugs it in.

“Who’s your favorite Creeple Peeple?” she asks as the machine warms up.

“Uh, I guess I’d have to pick Gangly Danglies,” I say.

“Okay–let’s make one of those,” she says sweetly as she pours the melted goo into the mold.   A few seconds later, she turns to me and says “Ready?”

“Aren’t you supposed to let it cool?”

Elizabeth flips the mold onto my hand, causing the hot goop to sear my flesh.

“I’ll pay–I’ll pay!” I cry.  “Just stop it–please!”

“All right,” Macomber says with a satisfied air.  “Julie, put some ice on his hand.  Vicki, get his money.”

Vicki fishes my wallet out of my back pocket, where she finds an ATM card.  “What’s your PIN number?” she asks methodically as she prepares to write it down on a Big Chief tablet with a no. 2 lead pencil.

“It’s my birthday-0-1-14-76,” I say, fighting back tears.

“That’s not such a good idea,” Macomber says, playing the role of good cop now.  “Anybody who knows that could rip you off.”

“What would you suggest?” I ask.

“How about D-E-A-D-B-E-A-T?” she says with a smirk.

For some reason–I don’t find her funny.

Available in Kindle format, and soon in print, on amazon.com as part of the collection “Everyday Noir.”

Hooters Effect Brings Profits to Struggling Businesses

TERRE HAUTE, Indiana.  In this most typical of Midwestern cities, Bob Elmore faces a dilemma as December 31st approaches every year.  “It’s time to renew my insurance,” he says, “and believe me it’s never easy.”


Ernie . . .

Bob plays golf with Ernie Thompson, who brokers his current coverage, but he’s getting pressure from Sue Ellen Spinorkle, a 43-year-old mother of two who took over her husband’s agency when he was killed in a bow-hunting accident last year.


 . . . or Sue Ellen?

“The rates are pretty much the same,” says Elmore, “and the promotional gifts”–a coffee mug from Thompson Insurance and a mouse pad with the slogan “Don’t be a dorkle–insure with Spinorkle!”–”sorta cancel each other out.”  When the time came to put pen to the premium check, however, one factor stood out.  “Sue Ellen was willing to come over here personally wearing a low-cut blouse and a push-up bra and lean over seductively while she explained the advantage of higher deductibles,” Elmore says.  “That attention to service is something that’s very important to a small business owner.”


Price insensitivity plotted against cup size

That small victory is part of a growing trend referred to by business school professors as the “Hooters Effect,” so-named after “Hooters,” the “delightfully tacky yet unrefined” restaurant chain that features scantily-clad women serving mediocre food at premium prices. 


The wings are lousy–try the breasts.

“Generally speaking, you will find that a male purchaser’s price sensitivity is inversely related to the cup size of the female goods and service vendor,” notes Anthony Pavlick of Purdue University’s Lipshutz School of Business.  “For reasons that we don’t fully understand, in both wholesale and retail sectors a man will focus on non-price related variables when he is faced with a ginormous set of bozangas.”


“You are not allowed to handle product samples freely . . . that comes extra.”

In small to medium-density markets where personal relations are key to sales, business owners say it’s worth the expense to scrap existing marketing campaigns to focus on mammary glands in tough economic times.  “We were really struggling,” says Mary Kate McKelvey, owner of McKelvey’s Funeral Home in Newburgh, Indiana.  “We turned to exploitive use of female morticians’ bodies on the recommendation of a business consultant,” she says.  “Check out our Wet Burial Shroud Nites every Wednesday.”


Drop-dead cute!

The outcome of a “business makeover” was total re-branding of the business that had been in the family for four generations.  “‘Funeral’ has a very stuffy connotation,” notes Bob Dorthcutt, a former tool-and-die manufacturer.  “We re-branded the company as ‘Mary Kate’s Death-Mates!’”

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Theme: Esquire by Matthew Buchanan.

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